From pregnancy to the early years

Know what this week holds.

Where we have guidance for your country, Proactive Parent shows what this week of pregnancy holds and reminds you on the day. Wherever you are, logging your baby’s day takes a tap.

See how it works

Coming soon to the App Store, for iPhone

This week, not a search box.

Open the app and this week is already there. You don’t need to know what to look for.

What you see depends on where you’re cared for, and for now it’s written for a pregnancy with one baby. See where it works today

Log it in a tap, or say it.

Big, bright tiles for the things you do all day and all night, with timers for feeds, sleep and contractions.

Meet Daphne.

Tap the button in the middle of the app and say what happened. Daphne writes it down. If you’d rather not talk, type to her instead.

Daphne records things and answers questions about what you’ve recorded. She doesn’t give advice: ask her for some and she’ll tell you that your midwife, health visitor or doctor can help.

Logging works with no signal. Daphne needs a connection.

“Daphne, the baby fed on the left at three.”

“When did the baby last feed?”

Built for real families.

Where the guidance comes from.

Where an official source exists, we use it: the card is copied word for word from a named public source, with a link to the page it came from.

Where there is none — there is no official week-by-week guide to a baby’s first year — we write the card ourselves, from what public health services and widely used parenting guides say, and it is marked “Written by Proactive Parent”. It is general information: it gives no doses, never names what might be wrong, and for anything about your or your baby’s health it sends you to your midwife, health visitor or doctor.

For families in the UK, that source is the NHS website. Proactive Parent is independent: it is not affiliated with the NHS, and the NHS does not endorse it.

For families in the US, it is the Office on Women’s Health at the U.S. Department of Health and Human Services. We’re not affiliated with them either, and they do not endorse the app.

Guidance follows where you’re cared for. It is never translated from another country’s.

Where it works today.

Logging, sharing, Daphne and working offline are the same wherever you are. Guidance, and the reminders that come with it, follows where you’re cared for: three countries have their own, and everywhere else has general guidance with nothing local in it. We never show you another country’s.

Everywhere Works now

Logging, timers, sharing with your family, Daphne, and downloading or deleting your data.

Your data.

  • No ads, and we never sell your data.
  • Start without an account. Save to one when you want to keep your records safe.
  • Download a copy of your records, or delete your account, from the app.
  • Your records are stored encrypted on your phone.

Read the privacy policy